Many organizations around the world are demonstrating the business value of engaging in social media, from large multi-national corporations using social media for marketing activities, to small firms engaging their clients more directly, and governments seeking new ways to connect and interact with constituents. Despite the growing adoption rates of social media around the world, [...]
Posts Tagged ‘organizational change’
Making the Business Case for Social Media
Posted: March 29, 2009 in Business Planning, UncategorizedTags: BI, business plan, governance, knowledge sharing, marketing, organizational change, social media
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Resistance to Organizational Culture Change
Posted: January 16, 2009 in blogs, web 2.0Tags: organizational change, stories, storytelling
One of the biggest challenges faced by many organizations trying to introduce social media into the mix is changing some of the ingrained organizational culture practices, and a resistance to change. Changing organizational culture can be a long and challenging process, and involves a series of complex interrelated steps. This is not an attempt to [...]
