#cco10 in itself was an excellent example of collaboration between government and citizens, as it was co-organized by a large group of community members and city representatives.  The unconference format really empowers all conference participants to be active contributors to the event – participants set the agenda, choose exactly which conversations to participate in, and are ultimately responsible for the content and outcomes of the event.  The discussions that I was part of at #cco10 were excellent!  Having been to both ChangeCamp unconferences in Ottawa, I think the event format itself is very conducive to the objectives behind the ChangeCamp principles.

However, one of the (surprising) shortcomings of ChangeCamp – not just in Ottawa, but across Canada – is the lack of an appropriate online community tool to support each ChangeCamp, encourage ongoing interactions between the F2F events, and to link together the various events happening across Canada. Lots of great ideas are being discussed at these events, and there is huge potential for these ideas to evolve into some remarkable deliverables – especially if each event can build upon the discussions of others.

I’ve felt that both Ottawa events have lacked in the online tools to support the event itself.  All of the ChangeCamp events are also off in their own space(s), without much integration happening.  The changecamp.ca website does try to provide an environment to support ChangeCamp, and this isn’t a criticism of that website.  However, I think the series of events have outgrown the existing space (and the original intent behind that space), and ChangeCamp could benefit from an enhanced online community space.

Some of the features I think are important in a centralized ChangeCamp community space:

1. Participant profiles, including a way to filter by City, subject/topic, expertise; also useful for registration
2. Event pages, with registration, grid setup, background info, keynote sections, session pages
3. A sophisticated way to capture session discussions on a single page:
   1. Subject/Topic title
   2. Video(s) from the session – pitch and discussions, easy to upload directly from the event (YouTube, embedded on the page)
   3. Easy way to add notes from the session
   4. embed photos/album
   5. Discussion thread
4. Tagging/categorizing/search capability to organize and create linkages between related topics

The single biggest challenge, and shortcoming of both Ottawa ChangeCamps is the lack of a good online environment to both support the event, and to support ongoing dialogue and interactions following the events.

Having recently seen a demo of OPSpedia, I think the tool that they have developed would serve the ChangeCamp community very well.  I have made an appeal to David Tallan, Colin Chan, and Darren Chartier to share the OPSpedia code through SourceForge, and would encourage others to do the same.

In the interim, how can we enhance, and bring together the disparate ChangeCamp communities across Canada online?

The ChangeCamp concept has certainly proven to be successful for the F2F events, and I could see these being regular annual/bi-annual or even quarterly events … it would certainly be easier to organize, and yield far greater ongoing results if supported by a more mature online environment.

Below are some online and face-to-face communities and groups that I am connected with, and which I feel provide a great way to stay up-to-date with the latest developments in online communications.

GovLoop

A facebook-type of online space and community dedicated to connecting government employees from around the world.  GovLoop has hundreds (maybe thousands?) of different groups, forums, blogs, etc where participants can share best practices, ask questions, and connect with other like-minded people on issues of common interest.  It’s easy to create your own profile, search for “friends” and connect with them, blog, join groups, etc.   If you’re not on GovLoop already, I highly recommend joining!

www.govloop.com

#W2P

This is a less-formal but very beneficial local Ottawa community of government practitioners interested in Web 2.0 use in/for government.  Organized by Doug Bastien using Twitter and TwitVite (ex: http://twtvite.com/BC-GA) this group meets regularly to discuss a variety of issues related to web 2.0/social media use in government.  Focus tends to be on federal government, but there are many issues that apply at the local level.  The W2P community has also organized an annual (free!) full-day networking event for the past two years.  I attended the event this year, and it was on-par with conferences organized by ALI and the Conference Board – each of which cost > $1000 pp.  Well worth connecting with #W2P on twitter and going out to their meetings and events.

CPS Renewal / Nick Charney

Ok so this isn’t a community, but rather a very active “connector” in social media for government, and definitely someone to connect with!  Follow Nick on Twitter, and read Nick’s blog to stay in the loop on the latest trends and happenings (particularly in Ottawa) around web 2.0/social media and government, and government transformation.

Third Tuesday Ottawa

While not focused specifically on government, the Third Tuesday Ottawa Meetups are about bringing together people in a F2F venue from Ottawa to discuss communications and marketing.  Many of the speakers and topics in the past have focused on social media use and web 2.0, and have been presented by government employees.  Worth joining the group and keeping an eye out for topics of interest.

Social Media Breakfast Ottawa

With a specific focus on social media, these events are a great way to meet other local people in a F2F venue interested in social media.  Not focused specifically on government, these events are typically an interesting way to learn and share about novel uses of social media tools and approaches.  They have in the past taken place at Gowlings on Elgin Street right across from City Hall – conveniently located to drop by before work (usually from 7:30-9am)

http://smbottawa.sixent.com

Girl Geek Dinner Ottawa

Monthly F2F events aimed to make technology accessible and interesting to all age groups and all people, particularly women.  The dinners are always held in pubs, bars or restaurants and there is usually a speaker (or several) who talk for a short while on a chosen subject for the evening.  I’ve never been to one of their events, but have heard great things about them!

http://girlgeekdinnersottawa.com/

I’m sure I’ve missed lots of other great communities, groups, networks worth mentioning – please share your examples of local Ottawa F2F and online groups.

There are many great examples of governments taking the initiative to share their public data openly.  It’s not a simple matter of just put it online – in order to be useful to people, the data must be (1) appropriate types of data; (2) available in usable formats; (3) owned and maintained by someone – as a reliable data source; and (4) used to create things that are useful and usable to people.  This involves a set of polices, guidelines, procedures, roles and responsibilities, and best practices to create an effective open data initiative.  Here are some examples of the current state of open data initiatives in a variety of governments – I’m sure there are many other great examples missing from my list, and I’d be delighted to learn about other examples – please share them!

Washington, DC

Washington DC is currently THE model for Open Data.  They started by aggregating data into a publicly available collection at: http://data.octo.dc.gov/

Key issues – data needs to have clear owner; maintenance schedule, policies, procedures; common accessible formats; added value is for community to have way to contribute back to the City with app development.

Evolved to Apps for Democracy competition: http://www.appsfordemocracy.org/

Involved a modest amount of prize money awarded to application developers creating new web-based applications that utilized the City’s open data.

A second Apps for Democracy competition (dubbed Community Edition) extended the competition to focus on City problems that could be solved with technology, and to develop 311 online applications to help solve those problems. The 2nd competition has taken the bar to a whole new level with the development of a DC 311 API: http://octolabs.pbworks.com/Open-311-API

DC 311 API – allows developers to create application interfaces to interact with the DC 311 call centre.  For example, the Facebook and iPhone applications (http://311.socialdc.org) were developed using the DC 311 API.

The initiative of Washington has sparked many other Governments to look at sharing their public data:

US Federal Government

The former CIO of Washington (Vivek Kundra) moved on to work with as the US Federal Government CIO, and quickly established the Open Data initiative http://www.data.gov/ to make public data generated by Fed Gov’t branches available at a central location.  One application developed to date is http://www.recdata.gov/ for Federal Parks & Recreation data – it allows you to search by state/activity/etc.  One issue/problem with this dataset is that it’s only Federal Level data, so searching for “New York State” and “camping” returns Federal Parks only, omitting any State park information… next step would be to include state & municipal level data into the mix.

San Francisco

A pretty amazing collection of datasets is available at http://datasf.org/ including a pretty impressive collection of apps (both web-based and mobile) at: http://datasf.org/showcase/ for example http://www.ecofinderapp.com/ for the iPhone to help people find locations to recycle or dispose of “just about anything”.

Vancouver

Recently announced an open data initiative, and already has a Beta website up with some data available in various formats: http://data.vancouver.ca/

Nanaimo, BC

Already has a pretty rich collection of datasets available on the web: http://www.nanaimo.ca/datafeeds/

Toronto

At the MESH Conference in Toronto, April 2009, Toronto Mayor Miller announced the City’s intentions for an open data plan.  Details and timeline (initial datasets released Fall of 09) is available at: http://www.toronto.ca/open/

New York

Gale Brewer, chair of the Committee on Technology in Government of the New York City Council, has introduced a draft law that would adopt open data sharing standards for the city’s government. (Source: EveryBlock.com Blog)

New York City is organizing an Open 311 Dev Camp to bring together community members to discuss development of a NYC 311 API (or possibly a more universal 311 API): http://open311.org/2009/09/announcing-open311-devcamp/

Calgary

Announced plans for an open data initiative in July 2009: http://djkelly.ca/2009/07/open-government-coming-to-calgary/

Ontario Ministry of Natural Resources

Perhaps a great example of how NOT to do an open data initiative, the MNR has a page of “Data available to the general public”, with such useful datasets (sarcastic tone inferred) as Beaver Dam locations between 1976-1996.  Ok, their dataset selection is certainly useful to a select crowd, but to get the data you have to email someone – not good.  http://www.mnr.gov.on.ca/en/Business/LIO/2ColumnSubPage/STEL02_168198.html

Portland, OR

Excellent City Council resolution in support of Open Data & Open Source.

What is Augmented Reality?

AR is a mashup of a real-world view and external data sources – think of a Heads up Display on a fighter jet, which takes the pilot’s view of the skies around, and augments that view with data about altitude, velocity, etc.

Back down on earth, for those of us not flying around in $Billion aircraft, the possibilities are still pretty amazing.

Instead of a HUD we have mobile connected devices like the iPhone or Blackberry, both of which have GPS to determine location – important for location-specific AR data mashups.  They also have cameras/video to display the “view of reality”; and finally mobile connectivity (Internet connectivity) to live stream data.

There are a few basic applications that showcase the functional possibilities of AR:

The City of London’s Nearest Tube app for the iPhone 3GS from AcrossAir

The NYC Subway iPhone app also from AcrossAir

The Yelp! iPhone app

Now let’s extend the potential of AR across two dimensions – open data; and mobile applications.

Open Data

Governments have lots of data. Lots and lots of data, about lots and lots of different things – much of which could easily be shared publicly (see the excellent collection of datasets on the Washington DC website). Governments do a good job of collecting large sets of data over time. Now let’s imagine sharing all that data freely with the public, in usable formats, centrally located and accessible, and regularly maintained by the data owners to ensure the timeliness and accuracy of the data.

What could we do with all this data? Imagine standing at a downtown corner one morning, a free day open to do anything you want. You decide you’d like to go for a swim at a public pool, after visiting the library, then take your dog for a walk at a park, and finally a skate in the evening (without the dog). An AR app could let you find out the nearest city facilities and parks to your current location, their hours of operation, swim/skate schedules, nearest bus stops, schedules and next bus arrival times; and let you mash it all together to create your own day trip plan, complete with step-by-step directions (ala Google Map directions) – all presented through your AR view of reality. Ok, so this could all be done without AR, and perhaps AR doesn’t add too much value other than the bus info.

Another example, with perhaps better use of AR… You see some graffiti on a bus stop. You take a short video of it, and tag it with some keywords and upload it to the City’s website (all with the single push of a button from your mobile, using the City Report a Problem App). The City graffiti cleanup team is currently driving around the city with their gear, and your new problem appears off in the horizon on their HUD. The problem is added to their route map, which is automatically updated with the optimal route to fix a number of reported problems. After removing the graffiti, the crew takes a new picture/video, uploads the completion report to the City website; and the citizen receives a notification with pic/video showing the completed work. Now imagine this for potholes, damage, dead trees, etc, etc. People could virtually “tag” problems; and see that others have also tagged a problem; then view when things are fixed.

Mobile Applications

So not everyone has an iPhone – for some bizarre reason. And, honestly, while the iPhone is great, it’s not really the ideal AR tool. How about having an AR feature embedded into your sun glasses, or akin to the HUD on your car’s windshield (ok, perhaps some driver safety concerns there – on the passengers side!); or using nano-technology, how about an AR-enabled set of contact lenses?

The concept is simply to mesh together our view of the real world with data to modify or enhance that view.  Once governments release and maintain it’s data openly, it won’t take long for someone to come up with an iPhone app that takes advantage of the data, and the technology of mobile devices.

What AR app would you like to see coming to iTunes soon?

I’m thrilled to be part of the organizing group for the upcoming ChangeCamp event, taking place Saturday May 16 from 8:30-5pm at Ottawa City Hall.  A lot of hard work has gone into the planning of the event from an excellent group of volunteers, and it’ll be great to see the fruits of our labour coming to life.

ChangeCamp is an unconference, meaning that the event provides the framework for discussions – the theme, face-to-face venue, logistical support, gathering participants, and rich online media tools & environment – but the actual content of the event is defined and created by the participants themselves.  So there are no pre-prepared powerpoint presentations, key note speakers, or diatribes from an ‘expert’ to a passive audience.

ChangeCamp is participatory at it’s core.  The event depends upon participants’ active engagement in discussions; people taking the initiative to propose and lead discussions; and for a group of people to self-organize around topics and conversations that most interest them.  The event framework helps to provide some order to this seeming state of anarchy, by providing pre-defined meeting areas for each of the discussions; and an agenda wall for people to share their ideas, and assign a meeting space and time to discuss their topic of choice.

Discussion topic leaders have the sole responsibility of showing up at the time/space to kickstart the discussion; and ensuring that someone facilitates the discussion, and captures and shares the content (it doesn’t have to be the person who proposed the topic).

This format is intended to encourage people to come together around specific topics of interest, and to allow people to free-flow around the conference between various conversations and topics to share ideas between groups for a cross-pollination effect.

Participation is key, but it’s not only about the event-day participation among people at the event.  In this Age of Participation the online discussions and interactions are equally as important.  The event participants have been interacting online using a Pathable online community space, and of course through Twitter with the #cco09 hashtag, and the organizers have utilized Google Groups and a wiki space.

The event day will see an explosion in online content, through regular tweets, live blogging, Flickr photos, YouTube videos, and the extensive use of the community wiki to capture notes.  There is also a FriendFeed stream of content, and a NetVibes page to aggregate the different online content.  Hopefully this will help people unable to attend the live event to follow along; and help the event extend beyond this single day to continue the conversations, and drive people to act upon some of the ideas generated at ChangeCamp.

It’s great to bring together this group of like-minded individuals for some interesting discussions; but I’m hoping the real value will be in actions following the event that will improve the way governments and citizens interact.

Let’s start with the concept… a community is a sociological construct or model which means different things to different people, but at it’s core involves a group of people with identifyable commonalities. Traditionally tied by geographic proximity, in the modern digital era the meaning of community has evolved and changed radically as the degree of virtual interconnectness has increased.

There are core values which are critical to the cohesive bonding required for a group of people to identify themselves as a community. Community affiliation is dependent upon unity or connectiveness among a group of people driven by common values, ethics, and/or interests that are meaningful, identifiable, and which have a degree of commitment from the members.

Etienne Wegner, in defining a Community of Practice, describes a community as having an “identity defined by a shared domain of interest”, with a “commitment to the domain, and therefore a shared competence that distinguishes members from other people”.  It’s the commitment to the domain that I think challenges the concept of community in an online world.  It’s an easy process to join an online group, or be part of an online community; and to participate in that online space.  It’s also easy to quickly disassociate oneself from that space and association, and the bond or commitment to that space could be neglible.  While not all members of a community would necessarily know each other, they should be able to identify and connect with each other in a meaningful way.

Some companies seem to be using the concept of online communities as a marketing move in an attempt to make people feel more connected to their products, and to try to build increased brand awareness and loyalty.  Does this make those groups of online people communities?  I would argue that in most cases no – associating with others online around a particular brand could easily be dependent upon the satisfaction to the brand more than any bond with the group of people themselves.  So if, for example, a member of the Pepsi “community” were to start drinking Coke (or better yet Green Smoothies) instead, then there is no longer an association or commitment to that group of people.  It’s easy to make this brand-change, and the bonds tying people together aren’t founded on common values, ethics or interests.  I can’t picture people who drink pepsi high-fiving each other in the street just because they drink pepsi (or even acknowledging that connection at all).

One of the challenges of cultivating online communities is the ease with which people can dissociate themselves, or just forget about the group of people.  It takes time and commitment around a strong set of core values to build stickiness and depth that bonds and holds a group together as a community.

There are of course many examples of strong vibrant communities that either exist completely online, or are founded in a strong online presence.  The social media community is a great example  - with common values, interests & connections bonding people together, both virtually through various online spaces; and in person at a variety of ongoing events.  The MuniGov community is another great example, which brings people together around shared areas of focus, expertise and values – yet is entirely virtual, operating through Second Life and the web.  We could look to these (and many other) examples for what makes online communities work – in another post!

Of course there are many other issues defining online community – identity, privacy, access, etc, etc… I’d love to hear your opinions on the concept of community in a web-enable world.

Despite the growing adoption rates of social media around the world, many organizations are still reticent, and fail to see the value of it. Governments in particular are struggling with the potential benefit of participating in social media in contrast to the potential for employee abuse. There are many examples of governments using social media while banning access for employees. There is also a perception that websites and tools like Facebook, MySpace, Twitter, blogs or wikis are intended strictly for personal use, are time-wasters and not only provide little to no value for an organization, but distract employees or take away from business operations.

Not everyone has the benefit of jumping into social media as an experiment or pilot activity, so here is a simplified framework for developing a business case for social media. This is intended to sketch out some of the key arguments for introducing social media in your organization, and to help you develop a sound business case to present to decision makers. The examples are very brief, while providing rationale, examples, and support to generate an understanding of the argument.

1. Rationale

Describe why the organization should use social media, and the goals and objectives that you’re trying to achieve.  Provide details of the problems, challenges, opportunities or shortcomings that will be addressed by using social media.

Ex: Our clients are complaining about us on blogs & twitter, and not contacting us directly. Goals – increase the satisfaction levels of our clients by establishing a more direct link with our clients and putting a human face on our corporation.

Define the specific details of what the initiative will achieve, change, or impact; and how success will be measured.

Ex: Success could be measured by reduced complaints on blogs & twitter; an increase in sales, or reduction in product returns or complaints.

2. Client-centric perspective

Provide an understanding of how people currently access the organization’s information and services; and how they want to access your information and services (ex: through a survey, or market research).

Get metrics & statistics on your website usage, and search terms used; any supporting general Internet usage statistics; and any statistics and information from competitors. Compare the way you do business online with other organizations (not just your competitors).

3. Risks

(a) Identify the risks associated with the initative, including what could go wrong, and a description of the worst-case scenario.

Ex: Lots of bad comments and reviews on your website.

(b) Identify the risks association with not undertaking the initiative, including what could happen if you don’t engage in social media.  Know your client, and get an understanding of the perception of your business if you do/don’t engage in social media.

The conversation is happening out there anyways – with or without you – the degree to which you engage is optional, but you should at least be aware of the conversation and monitoring it.

4. Business Intelligence

Define the type of functionality required to meet your goals and objectives; meet your client’s needs; and reduce the risks.  Research and describe possible solutions.  Include reviews, case studies, and comparisons.

• What are others doing?
• What are the industry best practices?
• Who are your competitors, and what are they doing?
• What is popular or trending?
• What relevant technology advances are happening?

5. Stakeholders

Identify all the key stakeholders who need to be involved in the process of introducing social media to your organization, including:

• Business clients
• Communications
• IT
• Legal
• Accessibility
• Clients, etc

6. Investment

Provide a breakdown of the costs involved, including:

• People
• Money
• IT infrastructure needs, etc.

7. Process, Roles & Responsibilities

Identify the steps that need to happen to introduce social media to your organization.

Developing, piloting, testing, soft launch, public launch, etc?

Identify roles and responsibilities for various aspects of the initiative.

Who will provide support (technical, training), monitoring, facilitating, engagement, etc?

Include a plan for how to monitor and evaluate the success of the initiative – related back to the goals and objectives.

I remember hearing about micro-financing many years ago when I worked for the International Development Research Centre.  The concept was first introduced by the Grameen Bank as a way to help alleviate poverty in developing countries by empowering people to take action themselves.  It’s a great concept, and over time it’s certainly proven it’s value as one means of helping people to help themselves, and to provide opportunities that wouldn’t otherwise exist.

Kiva.org broadens the concept through the power of the participatory web to allow anyone around the world to become a micro-lender.  It’s quick and simple to create an account, add funds through PayPal or with a credit card, and direct those funds to micro-borrowers from anywhere around the world.  Kiva works with a network of microfinancing institutions around the world to receive funding requests and dispurse loans.

Through the Kiva website lenders can easily track the repayment of funds, and search for other opportunities to support interesting ventures of entrepreneurs in developing countries.  Kiva also helps to connect lenders through their groups feature, which allows group members to collaborate with each other, and target their funds together in support of partiuclar ventures.

Great to see the power of web 2.0 being put to such great use and having a significant impact (over $64 million in funds dispursed to almost 100,000 unique loan requests) to improve the lives of people who are otherwise quite removed from the developed world.

I’m looking forward to hearing more from Jessica at the MESH conference in a few weeks.  In the interim, be sure to check out Kiva.org.

Twitter is an essential business tool – something that adds value to our work, extends our ability to collaborate and connect with other like-minded people, and tap into ongoing conversations that enrich our work.

About Twitter

Launched in July of 2006, Twitter is a micro-blogging platform that allows participants to send short, concise updates (limited to 140 characters) called tweets.  Twitter uses a shared, centralized platform that provides a constant stream of updates from all registered users; and allows each user to subscribe and unsubscribe (filter) tweets to customize an individual stream of updates from select participants.

Used by many people to share news, updates, insights, commentaries, opinions, and advice, twitter is a great way for people to network.  The value of twitter for professional uses is in selective participation – following people who share and discuss things of direct business relevance; and tapping into a community of like-minded participants.  The tool makes it easy to add or remove people from an individual stream, which allows participants to refine the stream of tweets followed to select only those people providing useful updates.

A February 2009 Compete.com blog entry ranks Twitter as the third largest social network (behind Facebook and MySpace), and puts the number of users at roughly 6 million and the number of monthly visitors at 55 million. (source: http://en.wikipedia.org/wiki/Twitter)

Example government users

• Prime Minister Stephan Harper http://twitter.com/pmharper
• President Barack Obama http://twitter.com/BarackObama
• NDP Leader Jack Layton http://twitter.com/jacklayton
• Governor Arnold Schwarzenegger http://twitter.com/schwarzenegger
• Utah state government http://twitter.com/UtahGov
• U.S. Secret Service http://twitter.com/usss
• U.S. Federal Emergency Management Agency (FEMA) http://twitter.com/femainfocus
• City of Ottawa http://twitter.com/ottawacity
• City of Toronto http://twitter.com/cityoftoronto
• City of Guelph http://twitter.com/cityofguelph

List of hundreds of government agencies using Twitter: http://tinyurl.com/5jont7

Other business twitter users: http://www.bigwinner.org/twitter-leaders/

Building relationships

Twitter provides direct connections to live updates from industry experts, leaders, and other industry peers.  For example, members of the e-Media team follow updates from IT and communications people at the City of Toronto who are working on similar projects, and whom face similar daily issues; and from other peers and industry leaders around the world.

Stumbling across new people is easy.  Twitter provides a list of people, with a short profile, that each user is following – mapping relationships – and direct links to the profiles of individually quoted tweets (ReTweets – see below).

The non-hierarchical nature of Twitter  allows connections between anyone, whether they’re a student, company director or president, knowledge worker, or anyone else.  The value of the connections are judged by the quality of the posts, and less by the stature of the account holder.

I have established some very valuable connections through Twitter with people from other municipalities, private sector organizations, and other areas of government.  My relationships with these people have been strengthened by ongoing discussions and exchanges through Twitter.

Tapping into a global knowledge base

The value of collaborative knowledge sharing with a network of people interested and motivated by similar issues can have a massive impact on an organization.  Twitter allows participants to easily share ideas and solutions to problems through the twitter community – by simply sending a request for help through twitter (when you have enough like-minded followers), a range of creative options can emerge.

Ex: “The Awesomeness of Twitter” blog post provides an example of a request made through twitter for a creative solution to a problem, which quickly generated multiple responses and useful suggestionshttp://tinyurl.com/yum8ga

Access to quick updates

Participants can send and receive up to the minute news updates and live on the scene coverage of events and activities from around the world. Live coverage from conferences, meetings and events could help business users to participate and follow events on their own schedule.

Access to timely and relevant breaking news can be very beneficial to people – for example street closures due to an accident, or alerting the public of a gas leak in a downtown area. The recent crash of U.S. Airways flight 1549 was first reported through Twitter, and live coverage from the event was first broadcast through twitter. The potential to instantly connect with a large group of people and spread news through Twitter is very powerful.

Being a part of the conversation

The Twitter conversations are happening, with or without your participation. People are talking about your organization, and sharing things that are relevant and could be useful to your job. The option is there to tap into this, and to help lead and steer the conversation.  Twitter is not a broadcast only channel of communication.  Anyone can contribute to the conversation, providing alternative perspectives, added-value insights, or challenging conventional thinking through debate.

Retweets and the rapid spread of messages

Messages are quickly and easily shared across Twitter by simply “retweating” (or copying and pasting messages into a new message, preceeded with RT @username to indicate the originator). This practice helps to spread (virtual) word-of-mouth spreading of messages, except that it’s across interconnected networks of participants that otherwise would not be connected to each other.  Each individual has his/her own unique network, and thus messages can very quickly spread between a large number of people “virually” through network inter-connections.

Virtual Participation at Conferences & Meetings

A common, and very powerful example of the value of Twitter is it’s use at conferences and meetings.  Participants often use Twitter to post live updates and capture key points from events, sparking a discussion that extends beyond the physical boundaries of the event venue.  Using a hashtag (ex: #eventname), participants flag messages related to a particular subject or event, allowing anyone to follow that flag using http://search.twitter.com.

I learned about ChangeCamp Toronto through Twitter, and as a result of discussions about ChangeCamp on Twitter, decided to participate (in person) at the event.  The recent Web 2.0 Summit organized by the City of Toronto used Twitter to solicit questions and discussion from the live web-cast of events.  I was very active in those discussions, and was able to actively participate in the event from Ottawa using Twitter.

Twitter desktop clients

While Twitter can be accessed and used through a web-browser, a desktop client (such as TweetDeck or Twhirl) extends the functionality and capability of Twitter.  The web-based version requires manual refreshing, and does not flag any new updates.  The search tool runs from a separate website.  The desktop clients integrate search functionality, live updates, direct replies, and other features to delivery more timely information and integrated engagement into a single tool.  The desktop clients also allow for grouping of participants to seggregate and aggregate unique streams of feeds (for example, tweets from Ottawa residents into a single group; and other tweets in a second group).

How else is Twitter valuable to (1) your work on a daily basis; (2) your organization?  What other examples do you feel make a good argument for the value of Twitter?

@citymark
]]> http://markfaul.wordpress.com/2009/02/20/making-the-business-case-for-twitter/feed/ 2 citymark twitterthumbnail twittermap http://markfaul.wordpress.com/2009/02/09/ottawa-social-media-book-club/ http://markfaul.wordpress.com/2009/02/09/ottawa-social-media-book-club/#comments Mon, 09 Feb 2009 20:10:21 +0000 citymark http://markfaul.ca/?p=180 ]]>

Last week I attended Ottawa’s first Social Media Book Club meeting, which brought together about a dozen social media enthusiasts from the area.  The meeting was organized by Kelly Rusk from http://web2dotwhat.com/ and Scott Lake.  I’ve actually never been part of a book club before, even though I enjoy reading – so this was a first for me.  I also find it difficult to find the time to sit and chat about social media with like-minded people f2f, so another bonus!

The book club was also inspiration for me to read a new book, the choice of the month being “Outliers” by Malcolm Gladwell.  Having read “Tipping Point” (and lovin it!), I was pretty excited about Outliers.  In case you haven’t read it already, it’s about different conditions that come together to propel people to excellence in life – examples including Bill Gates journey to world IT domination, which was not just hard work (although the 10,000+ hours of computer time helped!), but also a series of “lucky” circumstances including the time period he was born, access to computer labs when he was young, and a series of opportunities that helped foster his skills.

Gladwell goes on to argue that not all exceptionally skilled people succeed, largely because it takes much more than individual effort, but rather social support to cultivate the skill set and create the right environment for someone to succeed.

One of the interesting topics raised at the book club meeting was, “how does social media influence the ‘outliers’ effect?”  In other words, in today’s connected world, do people have greater opportunities?  Is the playing field leveled?  I would argue that people have greater opportunities to social support networks through social media channels, and this presents more potential to collaborate, share knowledge and ideas, and gain more experience – thus improving the potential for people to become “outliers”.  For example, an aspiring musician has access to a wealth of information, lessons, examples, peers, and mentors online.  Furthermore, it’s easy for someone to connect with other musicians, and even to jam online with others from around the world.  When I was growing up I was limited to jamming with friends from school – and thus the reason I’m not on a world-wide tour today!

I’m not sure yet what the next book club selection will be, but hopefully either “Naked Conversations” or “Here Comes Everybody”, as I have both of them sitting on my bookshelf waiting for some motivation to dig in!